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"Good Fortune," a 2016 documentary released by directors Joshua and Rebecca Tickell, chronicles the life of John Paul DeJoria, the billionaire co-founder of hair care giant Paul Mitchell Systems and tequila brand Patrón. The film explores DeJoria's journey from homelessness and gang involvement to entrepreneurial success and philanthropy.
"Good Fortune" offers an inspiring look at DeJoria's rags-to-riches story and his philosophy of conscious capitalism, which emphasizes social and environmental responsibility alongside financial success.