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Brüno follows Brüno Gehard, a gay Austrian fashion reporter played by Sacha Baron Cohen, who is fired from his TV show and heads to Los Angeles determined to become a celebrity. With his assistant Lutz, he tries everything from celebrity interviews to a talk show pilot, then travels to the Middle East and attempts to make himself "masculine." Directed by Larry Charles, this comedy comes from the team behind Borat. Released July 10, 2009. Runtime: 82 minutes. Rated R.